Smart home technology is evolving into a common sight across most American homes, and among these homes, Hispanic individuals are purchasing these technologies at a much higher rate than other groups.
In fact, according to a 2025 study by Horowitz Research, 59% of Hispanic homes use such technologies, compared to 56% of Asian, 53%of Black, and 41% of White homes. There are a lot of social, economic, and cultural reasons behind this widespread adoption of smart home technology, the most significant of which I’m going to discuss.
From certain benefits of smart home technology to an improved digital infrastructure, let’s dive into all the reasons propelling the use of smart home technology in Hispanic homes.
Growing Internet Availability
I won’t deny that the digital divide in Americais still high, for reasons such as a lack of infrastructure, affordability, or even language barriers, all of which limit the availability of services such as the internet among minority neighborhoods, like the Latinos.
However, many steps are being taken to gradually overcome this disparity. This includes efforts from both major internet service providers and government programs to develop the required infrastructure.
For example, providers like Spectrum have helped overcome the language barrier by providing bilingual assistance, making setting up with a fast and reliable connection as easy as reaching out to the Spectrum Servicio al Cliente en Español.
Additionally, government programs like the Broadband Equity Access and Deployment Program, the Digital Equity Act, and the Affordable Connectivity Program (now shelved) all helped Hispanic households with internet connectivity by providing grants to develop the needed infrastructure.
Since the internet is available in more areas than ever, the foundation needed to use technologies like smart home products, and a higher level of internet access may have, in turn,n led toincreasede usage of these technologies among Hispanic homes.
Demand for Security
Hispanic neighborhoods still face a lot of violent and potentially life-threatening crimes such as break-ins, assaults, and more. All of these make setting up a robust security system even more necessary for Hispanic homeowners, and smart home technology allows them to add many layers of security to their homes.
Smart security systems often come with cameras and sensors packed with advanced technologies like Artificial Intelligence (AI) that can understand a household’s routine, identify threats or uncommon events, and take the necessary action, such as notifying the homeowner through an app or relevant authorities.
Another great feature of smart security systems is that they allow homeowners to remotely monitor and control their homes, wherever they are, as long as they have internet connectivity.
This means that in case someone visits when they’re not home, they can see who it is and control the locks to allow access as needed.
Demand for Efficiency and Cost Savings
Hispanic homes quite often have a very limited income, and must focus on finding ways to cut back on costs anyway they can. This can include saving on lighting, electricity, and water expenses, to name a few, and smart home technologies can help them unlock savings in each of these areas.
For example, smart thermostats and smart lighting systems can both collect data on your preferences and household needs to optimize accordingly.
They can track when you come home and automatically turn on the lights or set the temperature according to your preferences, leading to efficiency. They can also adjust both these elements based on occasions and provide you with actionable insights on where wastage is occurring and how you can optimize.
Similarly s, smart water systems can help Hispanic homes save by monitoring usage, identifying leaks, and providing reports that can help them optimize or control usage. Another great quality is that they can also assess the quality of the water by analyzing it for harmful pathogens such as bacteria or chemical impurities.
Growing Younger Demographic
It’s no secret that with each generation, our kids have become more technologically comfortable than those before them, and Hispanic consumers are younger than most of the general American population. This means that they’re either Millennials or Gen Z, both of which are very digital-first generations.
As Hispanic individuals from these generations become homeowners, they may prefer a digital-first lifestyle in their homes to continue the cycle of efficiency, automation, and convenience that other technologies may provide to them.
Since setting up and handling the technology is not a barrier for them, they may be gravitated to use more of them.
Another major factor that can tie into this one is that Hispanic individuals are very comfortable using mobile phones as well. They have both a higher rate of mobile phone ownership and even a higher rate of mobile internet usage, both of which can make using smart home technology easier as well since it comes with various apps.
Smart Home Technology – Making Life Easier for Hispanic Homes
The wide range of smart home technologies, from smart thermostats, lighting, water systems, and security systems have all helped unlock benefits like convenience, automation, efficiency, and cost savings for homes everywhere.
Right now, the foundational technologies packed into smart home technology are AI and machine learning. However, as these technologies and others like virtual reality and 6G advance, we may see a fusion that could lead us to the next phase of an automated lifestyle. At Disquantified.com, we believe that true creativity starts with the heart, and when shared with purpose, it can leave a lasting mark.